There are plenty of articles and analyses talking about how Cloud-based data analysis can improve a business, but few grasp the sheer scale of the improvements that can be achieved within a Cloud-based system.
Most businesses still use a fairly hierarchical, top-down setup where strategy happens “at the top.” This, of course, was largely dictated by the technology being deployed. When data collation and analysis required large computers with dedicated technicians working them, strategic analysis was necessarily limited to those with high-level access.
However, Cloud analysis systems make it possible for employees in practically every division to be engaged in strategic initiatives and to run their own analyses on shared data to boost their own effectiveness. When Cloud data systems are deployed in this manner, a business can cultivate a true culture of innovation where any employee can be a valued contributor.
How, then, does the Cloud enable and encourage creativity within businesses? Let’s take a look at the primary reasons why.
- A Single, Shared Database
At the core of every Cloud analytics endeavor is one distributed database that holds all information. This alone provides a big productivity boost to businesses that previously had been using non-integrated systems.
There’s no worry, for example, about mismatched databases providing different information to different divisions. All data matches and smart, auto-auditing services on the Cloud consistently monitor the database looking for any errors.
In terms of data, everyone in a business’s operations will be on the same page.
- Lack of IT Gatekeepers
Previously, IT was a barrier to data distribution. This was a byproduct of the technology. When time-consuming expertise was required to do a database operation, it necessarily limited how many reports or analyses could be done.
Cloud systems use a standardized interface that is identical for any connected device, which allows the IT department to be an enabler of information flow—not a barrier. IT personnel become what they should have been all along: keeping the technology running so it’s invisible to the workforce.
- Identify Talent
Smart businesses are quickly discovering that some of their best sources of talent are right under their nose. A system such as the Cloud, where anyone can research customer or market data, means that motivated, engaged employees can use the system and make their true talent known to their organization.
Companies with distributed Cloud systems who encourage and reward productive new ideas will find themselves greatly rewarded. Most “wired” employees today are more tuned-in and aware of the bigger picture than workforces in the past. Nearly any worker could be a source of new ideas if they’re given the chance to contribute.
- Maintain a Shared Vision
Finally, consider how many misapprehensions and misunderstandings within a business arise when data isn’t shared or reliably consistent across a business. The frequent disputes between marketing and other departments, for example, are well-known. This was largely due to them having different databases, different numbers, and a different vision of the company.
With a single shared Cloud database, everyone has the same understanding of the business: Where it stands, who its customers are, and what those customers want.
Workable strategies for the future will flow far more easily when everyone has the same vision of the present.
The Cloud That Binds
The potential for Cloud data analysis to improve a future-focused business cannot be underestimated. Unified Cloud databases keep everyone on the same page while encouraging innovative ideas and solutions from every employee.